#60 - Hiring Videographers: Secrets to Thriving In-House and External Relationships

In this episode, Host John Azoni shares many tips for successful relationships with external videographers and as well as building in-house teams.

Key Takeaways:

• Hire good editors who can create a compelling story and vibe that draws viewers in. Editing is where a video can fall apart, so prioritize finding videographers who are skilled editors.

• Look for videographers who are collaborative partners, both creatively and logistically. They should take scheduling and coordination off your plate.

• Request that the videographer provide all the B-roll footage at no extra cost. This is a good sign they want to be a true partner.

• For lower budgets, look for generalist solo videographers used to doing a lot themselves. For bigger budgets and commercials, hire studios with specialized on-set roles.

• When hiring in-house videographers, manage expectations and clearly define priorities. One person can't do it all. Consider outside help for marketing storytelling.

• For small in-house video teams, an efficient duo is a producer/director/camera operator paired with a dedicated editor.

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