Colleges and universities face a critical decision: should they invest in building in-house videography teams or partner with professional agencies for outsourced production? This comprehensive guide explores the advantages and challenges of both approaches, equipping higher ed marketers with the knowledge to make informed decisions about their video production strategy.

We delve into the benefits of in-house teams, such as brand familiarity and production agility, while also examining the fresh perspectives and specialized expertise that outsourcing can bring. The article addresses hidden costs, talent management challenges, and strategies for effectively balancing internal and external video production resources. By analyzing these factors, we provide valuable insights for marketing directors and communications teams at institutions of all sizes, helping them optimize their video marketing efforts to better engage students, alumni, and donors in today's digital-first environment.