Higher Ed Videography: Should You Hire In-House or Outsource?
Colleges and universities face a critical decision: should they invest in building in-house videography teams or partner with professional agencies for outsourced production? This comprehensive guide explores the advantages and challenges of both approaches, equipping higher ed marketers with the knowledge to make informed decisions about their video production strategy.
We delve into the benefits of in-house teams, such as brand familiarity and production agility, while also examining the fresh perspectives and specialized expertise that outsourcing can bring. The article addresses hidden costs, talent management challenges, and strategies for effectively balancing internal and external video production resources. By analyzing these factors, we provide valuable insights for marketing directors and communications teams at institutions of all sizes, helping them optimize their video marketing efforts to better engage students, alumni, and donors in today's digital-first environment.
Creating unforgettable student testimonial videos For higher education: The Complete Guide For Marcom Leaders
Want to create student testimonial videos for higher education that truly resonate? Learn how to find authentic stories, and avoid generic content with these practical tips for producing compelling video testimonials that showcase real student transformations and elevate your institution’s brand.
CampusReel vs. Unveild for higher ed video content at scale
A decade ago, video content in higher education marketing was a nice-to-have, with schools primarily relying on brochures, print materials, and static web content to attract students. Campus visits, mailers, and word-of-mouth were dominant, while written testimonials and magazines served as key storytelling tools. Today, however, with digital platforms like TikTok and YouTube Shorts on the rise and an audience increasingly oriented towards video, it has become essential for institutions to use video to authentically showcase campus life and differentiate themselves. Despite its importance, producing quality video remains challenging, requiring either skilled videographers or time-consuming user-generated content (UGC) from students and alumni. Two companies, CampusReel and Unveild, have emerged to address these challenges, and this article will explore the differences between their approaches to creating higher ed video at scale.
Dear Higher Ed, This Is Why Your In-House Videographer Left
Higher ed has an in-house video content creation problem, and as enrollment declines and demands for more and more video content from all sides increase, it’s only getting worse.
It’s up to leadership of creative teams to understand what is causing a high level of overwhelm, lack of fulfillment, drained creative energy, and high turnover among in-house videographers at many colleges and universities in order to stem the tide.
Best Short-Form videos in higher education
Short-form videos have exploded in popularity over the past few years, revolutionizing how we consume and share content online.
As this trend continues to grow, many colleges and universities have experimented successfully with various ways of engaging current and prospective students on these platforms and in this article we want to share a non-exhaustive list of some of the best we’ve come across.
Building a Stronger Connection: 3 Ways to Foster Belonging Through Your Higher Ed Content
Unlock the transformative power of belonging in higher ed content to guide students on a journey of unity, identity, and success.
How to make your college’s video content different from all the other colleges
By getting specific about the emotions we want our audience to feel when they watch our video, we can stand out from the generic college video content.