#59 - How to Craft Compelling Student Testimonials and Content to Increase Enrollment Yield
On this episode, John Azoni was a guest on the Higher Ed Demand Gen podcast with Shiro Hatori. We talked about telling compelling student testimonials.
Key Takeaways:
Higher ed provides ample opportunity for meaningful, transformational stories that don't exist in the same way in other contexts
Strong student testimonials have an arc - an "old normal," a turning point, and a "new normal"
Getting specific in student stories, especially around the turning point, allows prospects to relate on an emotional level
Authentically communicating student mental health struggles and support services can be powerful storytelling
Students crave specific content around day-to-day experience, dorm life, food, "day in the life" videos
Consider leveraging student-generated content for relatability, not just official marketing videos
Video length is less important than providing value and "resolving something in the viewer's brain"
Hook the audience by conveying what they'll learn or how they'll relate vs. just introducing the subject
Repurposing video content into shorter clips, stills, ads etc. can fuel years of content vs. one-off approach
Your audience sees your content far less than you think - don't be afraid to repurpose frequently
LINKS:
Check out the Higher Ed Demand Gen podcast: https://concept3d.com/higher-ed-demand-gen-podcast/
Check out Concept3D: https://concept3d.com