My guest today is Lauren Keane.

Lauren is the Associate Vice President of Communications at Southern New Hampshire University and she wrote a fabulous article for Inside Higher Education called “harnessing the power of student stories.”

In this episode we turn our attention to getting media exposure with your content and how student success stories in particular are appealing to media outlets.

In particular we cover:

-Building a story pipeline - how to create a system where students are self-submitting stories

-putting students first over your institution in your story

-pitching to media outlets and how to make it easy for them to feature your story

-some great examples of how SNHU got tons of exposure

-A bunch more stuff

My guest today is Jenna Spinelle.

Jenna is a writer podcast writer and speaker in higher education. She hosts and produces the "Democracy Works" podcast and the Narrative series "When People Decide."

Both of those are productions of the McCourtney Institute for Democracy at Penn State.

She also teaches courses on freelancing and the creator economy at Penn State University's Donald P. Bellisario College of Communications. Her writing has appeared in outlets including Belt magazine, Inside Higher Ed and Current.

And so in this conversation, we talk a lot about podcasting. We talk about both of her podcasts that she produces, and she takes us behind the scenes of those and we discuss tips for starting your own podcast and making that an efficient process as well as a bunch of other things.