My guest today is Andrew Cassel. Andrew is the Senior Social Strategist at Middlebury College in the beautiful state of Vermont. He’s heads up all of Middlebury’s social media strategy and execution and he’s here to tell us what’s working for Middlebury, what hasn’t worked so well. Now if the idea of using Tumblr and Pinterest is your college marketing strategy sounds odd, you’ll want to keep listening. Andrew employs some non-mainstream platforms into Middlebury’s strategy and has interesting reasons for doing so.

My guest today is Rob Clark. Rob and his family are social media sensations known as “that tall family” and you guessed it, they are all very tall individuals. They post mostly funny takes on being tall and have amassed quite a following. As of today they have about 2.5 million followers across all their social media platforms.. 2.6 billion views. And Rob is here to share with us The incredible reach and influence that short form vertical videos can have on your school’s marketing. And I know there are a lot of schools out there like “ehhh should we get on tik tok? I don’t know.. It’s a whole other platform and we don’t want to do choreographed dances…” Well i’m here to tell you, or rather Rob is here to tell you that getting started with these short vertical videos for tik tok, instagram reels and youtube shorts is easier than you think and can grow your school’s brand faster than you think.

If you're looking for super practical, tactical tips on executing your social media marketing strategy, or developing a strategy in the first place, you'll love this episode.

My guest today is Hannah Acosta.

Hannah is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past 4 years, Hannah has grown her department by over 340%, and has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape.

She has worked with multiple colleges and college admissions teams to help them build predictable marketing systems and content that consistently delivers results.