John Azoni John Azoni

EP 70 - Transform your college’s email newsletters - Insights from Mailed It!

My guests today are Ashley Budd and Dayana Kibilds, co-authors of "Mailed It: A Guide to Crafting Emails that Build Relationships and Get Results." Ashley is a digital strategy expert at Cornell University, while Dayana is a strategist and researcher at Ology, an agency in the higher ed space.

In this episode, Ashley and Dayana discuss their new book "Mailed It" and share insights on effective email marketing strategies for higher education. They provide practical tips on crafting emails that engage readers and drive results.

Key Takeaways:

  • Focus on the reader's needs and meet them where they are

  • Use simple language and shorter sentences in emails

  • Leverage the "F" reading pattern to place key information where readers will see it

  • Test different email styles and formats to convince stakeholders of new approaches

  • Treat email more like a conversation than an academic thesis

Strategies and Examples Discussed:

  • Using polls and pop culture references to build relationships with readers

  • Implementing the "F" email method for better readability

  • Sending "breakup" emails to re-engage unresponsive contacts

  • A/B testing different email styles to demonstrate effectiveness

Book Information:

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