Higher ed marketing is all about building an emotional bridge between prospective students and your school, and stories are the fast track to emotions. But you can't do good storytelling without vulnerability. In this episode we unpack why vulnerability matters, what it does for the listener/reader, and how to impliment that in your next blog post, video, article, etc.

In one research experiment, 100 insignificant items were sold at a 2700% markup when there was a compelling story behind them. This illustrates how people don’t buy the thing, they buy the story attached to the thing. In higher ed, by telling stories - actual stories where there was a before and an after - the perceived value of your school is heightened. This can be done for example through student testimonials or alumni testimonials provided you know how to tell a great story.

In this audio episode we discuss how video storytelling is your best friend in an environment where differentiating your school isn’t an easy task.

Did you know one of the most viral videos of all time was 30 minutes long?

In higher education marketing, every school needs quality student testimonial videos that help tell their college or university’s story in a compelling way. This is usually a challenge, but it doesn’t have to be with this unique method.