Your Video Strategy is Fuzzy.

That’s a Problem.

  • Your team lacks alignment and vision. Everyone wants better content, but nobody is clear on what “good” looks like.

  • Your distribution strategy doesn’t exist. Your YouTube and social channels are siloed and scattered—there’s no clear plan for repurposing, or putting videos where prospective students will see them.

  • Your in-house team has untapped potential. You have some people that can do video, but no clear roadmap for aligning them across teams or prioritizing how they spend their time. Everyone is just winging it.

Let’s fix that—in just one afternoon.

  • We’ll get all your key stakeholders aligned around one video strategy that’s realistic, and designed around the resources available to you (wouldn’t we all love to have one full-time staffer dedicated to each video platform plus a full content creation team. But who has that kind of budget?)

  • You’ll get inspiration and direction on what great content actually looks like in today’s higher ed landscape, and then how to repurpose that and distribute it according to your school’s student journey map that we’ll create with you.

  • We’ll analyze your competitors and identify real opportunities to stand out, so you’re not wasting time and money just adding noise to the internet.

  • No sales pitch. You can take the blueprint we create for you and run with it in-house, hire your go-to freelancer, or work with us later.

    Cost: $5,000

how it works.

  1. Pre-Workshop Prep
     We’ll send you a short worksheet to fill out beforehand so we understand your goals, your audience, and your current video efforts. It’s quick — takes about an hour — and sets us up to hit the ground running.

  2. The Workshop
     We’ll spend two hours together (virtually) with your key stakeholders. We’ll dig into your current video efforts, identify gaps, surface opportunities, and make sure we fully understand your needs. This session is not a problem-solving session, it’s more of a problem-understanding session.

  3. The Blueprint
    After the workshop, we’ll deliver a detailed strategy document covering things like: |
    👉Content priorities 

    👉Platform-specific recommendations

    👉Competitive insights 

    👉Repurposing and distribution 

    👉How to align your current resources

  4. Implement
    Get after it!

The Result.

A Clear, Actionable Video Strategy Your Whole Team Can Rally Around.

Flip through a sample blueprint below based on a real client (school name and other identifiers have been changed).

Ready to stop winging it?