How To Create Engaging Top of Funnel Video Content for Higher Ed
Filling the top of your enrollment funnel in higher education can feel like chasing a moving target. With so many schools vying for attention, it's easy to get lost in the noise, especially if your video content is too focused on the hard sell. Many colleges miss the mark by failing to create engaging, non-sales-oriented content that grabs attention early on. This top of funnel content is crucial for drawing prospective students in long before they’re ready to make decisions about applying.
So, how can you fix that, even with limited resources? Let’s dive into a few effective video strategies to hook your audience early and build a connection without the pressure of an immediate sales pitch.
Dear Higher Ed, This Is Why Your In-House Videographer Left
Higher ed has an in-house video content creation problem, and as enrollment declines and demands for more and more video content from all sides increase, it’s only getting worse.
It’s up to leadership of creative teams to understand what is causing a high level of overwhelm, lack of fulfillment, drained creative energy, and high turnover among in-house videographers at many colleges and universities in order to stem the tide.
Best Short-Form videos in higher education
Short-form videos have exploded in popularity over the past few years, revolutionizing how we consume and share content online.
As this trend continues to grow, many colleges and universities have experimented successfully with various ways of engaging current and prospective students on these platforms and in this article we want to share a non-exhaustive list of some of the best we’ve come across.
Building a Stronger Connection: 3 Ways to Foster Belonging Through Your Higher Ed Content
Unlock the transformative power of belonging in higher ed content to guide students on a journey of unity, identity, and success.
How to make your college’s video content different from all the other colleges
By getting specific about the emotions we want our audience to feel when they watch our video, we can stand out from the generic college video content.