A Steady pipeline of cinematic student stories, turned into dozens of finished assets

Market every program from a student's point of view — shot on-site by a small crew, built for your flagship campaigns.

Imagine you could snap your fingers and have a bunch of videos like this:

This is Trevor.

He transitioned into engineering from a non-engineering background through BU’s Late Entry Accelerated Program, and found safety and belonging.

This is Eric.

He promised his mother he’d graduate from college, but it took him 30 years to make good on that promise. As Assistant Chief of the Detroit Police Department, his hectic schedule kept him from pursuing his education, until he discovered Cleary’s program for first responders.

These videos were coordinated with limited involvement from the marcom/enrollment teams, filmed on-site, and turned into a set of assets primed for distribution in paid ads, email nurture campaigns, social media, and website landing pages.

What You Get - 8 Unique videos per story, 16 total Assets:

Each story is delivered in a complete package so instead of just getting one video, you’re getting 8 unique videos.

  • 1x main video (2-4 minutes)

  • 1x 30-second cutdown

  • 1x 15-second cutdown

  • 5x FAQ-focused topical videos (up to 2 minutes)

Plus we format all videos horizontally and vertically which means you’re getting a total of 16 video assets per story.

BONUS: You’ll also get all the raw footage for unlimited future repurposing.

Here’s how that looked for Trevor’s videos and how you could use them.

Main Video

  • This is your main flagship asset in the package that will do the heavy lifting.

    • Publish on Youtube in a relevant playlist

    • Embed on a program landing page

    • Embed in email nurture sequences to prospective journalism students

30-Second Cutdown

30-SECOND

15-Second Cutdown

  • These are designed primarily for paid ads but can also be used in emails, social media campaigns, or anywhere where a quick, polished, high-level message is needed.

Topical Videos

  • Think of these like messaging wild cards. They can be used to talk about things like niche aspects of the program, internship opportunities, belonging, affordability — you name it, we’ll design an interview question to capture it. These are perfect for delivering to admissions counselors to help answer questions, embedding in email nurture sequences, or populating YouTube playlists so they show up as answers in AI search results.

Verticals

Let’s talk about paid ads

BU wanted to run a specific YouTube ad campaign with Trevor’s videos. So while the original 30 and 15-second cutdowns can be used natively for ads, in this case we needed to punch them up.

The Results:

  • 2.3M impressions in a 2-month span

  • 73% watch length compared to the 31-35% industry benchmark

  • Cost-per-view of $0.01 compared to $0.06-$0.12 industry benchmark

  • 56 of the people who converted (1/3 of total Google-driven leads) experienced YouTube as a touchpoint in their journey

how it works

  1. We help you find the stories to tell with our plug-and-play casting system

  2. We pre-interview the subject ahead of the shoot, and handle the majority of logistics on our end, so you don’t have to babysit every detail.

  3. We send a small crew to shoot on-site — cameras, lighting, audio, all of it

  4. Our editors take it from there

  5. You give us feedback just like any other video project, and when it's done, you launch it

To keep this efficient, we shoot two stories per day on location. An annual subscription includes 5 shoot days — 10 stories, scheduled around your calendar.

  • Use these on short-form platforms like Instagram, TikTok, and YouTube Shorts.

15-SECOND

Next Step: Book a 20-minute Walkthrough

We'll walk you through a full sample package and answer any questions about fit. 20 minutes, no pressure.

BOOK A WALKTHROUGH

Pricing

Annual Subscription (10 Story Packages) — $85,000
Filmed over the course of 5 production days. 80 videos all delivered horizontally and vertically. A steady cadence of content rolling out over 12 months so you’re never scrambling for fresh material. Includes casting support, and an order of delivery built around your academic calendar and marketing priorities.

2-Story Package — $17,000

One day of production capturing 2 stories. 16 videos all delivered and vertically. Great if you want to test the model before committing to a larger engagement.