#35 - Belonging Is Crucial: How To Create Experiences That Help New Students Find Their People w/ Allison Turcio From Siena College

My guest today is Allison Turcio, Executive Director of Marketing and Communications at Siena College. In this episode we discuss creating an environment where students naturally want to share their positive experiences.

Key takeaways:

- The importance of studying other colleges known for exceptional student experiences.

- Making student-centered decisions and putting yourself in the student's shoes.

- Creating symbolic moments and traditions to make students feel welcomed and connected.

- Building one-on-one relationships between admissions staff and prospective students.

- Letting student stories take center stage in your marketing.

- Picking one unifying initiative to rally different departments around improving student experience.