Ep 25 - Marketing an art school and starting a podcast w/ sabrina dépestre, marketing director at MICA
My guest today is Sabrina Depestre. Sabrina is the marketing director at Maryland Institute College of Art.. where I actually attended for a brief stint which is what piqued my interest to get her on the show.
She has also worked as a consultant for small businesses, delivering refined verbal identity and digital audits across all platforms and channels.
Sabrina is also the founder of marketing agency Buffer and Muse and host of the podcast Musings on Marketing. In this episode we take you behind the scenes of marketing a rigorous art school, and also behind the scenes of starting a podcast.. Learnings along the way, tools that sabrina uses to create her podcasts, and much more.
Ep 24 - Social Media Strategies, PR and Testing Your Messaging w/ Bill Zimmerman, Advertising and PR Lecturer at Penn State University
My guest today is Bill Zimmerman.
Bill is a lecturer at Penn State University’ Donald P. Bellisario College of Communications. teaching Digital PR, Social Media Strategies and PR Media & Methods courses. We’ve never had a lecturer on this podcast, and we haven’t had much of a PR influence either so I thought Bill would be a great voice for that stuff. In this episode we talk about a variety of topics including Social media strategy, testing your messaging before launching your campaign, how Penn State manages the crossover between PR, Marketing and Communications at a bunch more stuff.
#23 - The Future of Higher Ed Marketing in the Metaverse - with Brian Piper, co-author of Epic Content Marketing 2nd Edition
My guest today is Brian Piper. Brian is the Director of Content Strategy at Univeristy of Rochester in Rochester, New York. he is also the co-author of the 2nd edition of Epic Content Marketing along with Joe Polizzi, a book that really covers the gamut of the content marketing space in 2023 and how to succeed in it. Highly highly recommend this book. In our conversation though we zero in on one aspect of the book and that is Web3, or in other words, the Metaverse.