#96 - Creating Content for International Students for Recruitment and Retention
Chris Rapozo shares his journey from Germany to the United States, discussing his experiences as an international student and the cultural challenges he faced. He emphasizes the importance of addressing the emotional needs of international students and the role of content in supporting their retention. The conversation also touches on the significance of personal connections and the impact of life decisions.
Key takeaways:
Invest in yourself for a 100% return.
Repurpose long-form content into short-form videos.
Address the fear of looking stupid in new environments.
Loneliness is a big deal for people moving to a new country.
Life decisions often lead to unexpected and rewarding outcomes.
#44 - Attracting Adult Learners to Your Higher Ed Programs
My guest today is Chris Rapozo, Marketing Specialist at Hannon Hill. As an adult learner himself, Chris shares his personal story and insights on marketing to non-traditional students. He offers a unique perspective on the motivations and challenges of the non-traditional learner demographic that higher ed marketers want to attract.
Key Takeaways:
Adult learners seek education with purpose - to grow personally and professionally. Marketers should emphasize how their programs can help students achieve their goals.
Highlight student success stories as social proof. This builds trust and helps prospective students envision succeeding.
Share the struggles too - overcoming challenges is part of the journey. This shows authenticity.
Make the admissions process easy to navigate. Complexity causes frustration which makes students leave.
Use personalization tools and chatbots on your website for customized experiences. This eliminates friction.
Target social ads on platforms where adult learners spend time - LinkedIn and Facebook.
Connect with Chris:
LinkedIn: https://www.linkedin.com/in/christopherrapozo/
Twitter: https://twitter.com/RapozoChris
Email: chris.rapozo@hannonhill.com
Connect with Hannon Hill:
https://www.hannonhill.com/index.html
Connect with John:
LinkedIn: https://www.linkedin.com/in/johnazoni
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