My guest today is Bart Caylor. If you’ve floated around the higher ed marketing sphere for very long you’ve probably come across Bart at least once. Bart is the founder of the education marketing agency, Caylor Solutions as well as the co-host along with Troy Singer of the Higher Ed Marketer podcast. He is also a keynote speaker, as well as a first-generation college student himself. In this episode we’re talking all about AI.. specifically practical ways you can incorporate AI into your workflow to save you time and effort in your job.

Keep listening to learn:

- How Bart saves 10-15 hours per week using AI

- How it’s not AI that’s going to take your job, it’s going to be the people who know how to harness the power of AI that will take your job

- The successes and limitations of various AI applications and where perfectionism can cause you roadblocks

-How higher ed marketers should be early adopters of AI and how higher ed administrators can support the marketing team in those efforts

- A bunch more stuff - including how you can save time on your next trip to Aldi using Chat GPT.

Links:

Connect with Bart on Linkedin: https://www.linkedin.com/in/bartcaylor/

Connect with Caylor Solutions: https://www.caylor-solutions.com/

Subscribe to The Higher Ed Marketer podcast: https://www.higheredmarketerpodcast.com/

Connect with John on Linkedin: https://www.linkedin.com/in/johnazoni/

Learn about UNVEILD’s work: https://unveild.tv

Download:

Video Subscription Pricing Guide: http://pricing.unveild.tv

3-part storytelling framework: http://unveild.tv/studenttestimonials

My guest today is Mike Richeson.

Mike is the founder of a video production company called Homestead Production and they work with clients in a variety of industries. Don’t waste your time trying to Google Homestead Production because they don’t have a website and as you’ll learn in this episode, that’s a strategic choice. In addition to being a talented video content creator mike is a very talented marketer and thought leader in the content creation space.

In this episode you'll learn:

- How building a b-roll library is essential to get the most out of your content marketing and social media efforts

- How your content is just a blip on the radar when someone is scrolling, and the importance of capturing attention.

- Learn about pattern interruptions. What makes a good one and why gimmicky ones are dumb.

- What to do if you are overwhelmed. Overwhelmed with content creation, social media, keeping up with the algorithms.. All that.. Mike is going to say something in here that might set you free a bit, and give you permission to go against the traditional social media advice.

- The importance of storytelling to not stay top of mind but as mike puts it “buried in their hearts”

My guest today is Raffi Der Simonian. He’s the VP and Chief Strategy Officer at ERI, a digital storytelling company making web experiences, apps and marketing strategies that advance your mission, and they do a lot of work with colleges and universities. But before ERI was associated with Raffi’s name he was with a previous company that spearheaded this video for Harvard Business School.

In this video, a Harvard professor leads the class through a challenging case study conversation. This video went viral with over 11 Million views as of posting this. In this episode we take you behind the scenes of the video, how it came together, and why it resonated so well.

In this episode we’re talking to Emily Richwine, Senior Creative Director at Purdue University. Emily is one of the people responsible for Purdue’s brand success. She leads a team of super talented storytellers, which we talk about.. We talk about their recognition by Fast Company and what is in the dna of a brand like that, and we also talk about their recent viral ad campaign called “Whatever You Can Imagine”.

If you're looking for super practical, tactical tips on executing your social media marketing strategy, or developing a strategy in the first place, you'll love this episode.

My guest today is Hannah Acosta.

Hannah is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past 4 years, Hannah has grown her department by over 340%, and has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape.

She has worked with multiple colleges and college admissions teams to help them build predictable marketing systems and content that consistently delivers results.