#74 - How To Avoid 3 Common Branding Blunders for Community Colleges
My guest today is Alana Villemez, Founder & CEO of Most Likely to Succeed, an advisory firm for community college enrollment marketing.
In this episode, Alana shares her insights on community college branding and marketing, discussing common branding blunders and strategies for effective brand perception.
Key Takeaways:
The importance of aligning brand perception with mission and values
Three common branding blunders: brand dilution, brand undervaluation, and brand exaggeration
The value of conducting perception surveys to understand brand alignment
The need for authenticity and honesty in marketing to Gen Z and Gen Alpha
Topics Discussed:
Alana's background and experience with community colleges
The Community College Promise Framework
The brand pyramid concept for effective branding
Challenges in community college marketing compared to four-year universities
Examples of successful community college branding
Resources mentioned:
“How to Fix Branding Blunders: Perception's Effect on Community College Success” - https://www.linkedin.com/pulse/how-fix-branding-blunders-perceptions-effect-college-success-alana-hp87c/?trackingId=M%2F2SX8PVQDuLEdKrX0KnFQ%3D%3D
Connect With Alana:
Website: https://mltsucceed.com
Connect With John:
LinkedIn: https://www.linkedin.com/in/johnazoni
Website: https://unveild.tv
Newsletter: https://unveild.tv/newsletter