John Azoni John Azoni

#75 - The New Rules of Higher Ed Content Marketing for Gen Z: Insights from Dr. Meghan Grace

My guest today is Dr. Meghan Grace, a generational expert, researcher, speaker, consultant, and podcast host. Meghan has spent a decade studying what shapes generations and makes them tick. She is the co-author of multiple books on Generation Z, including "Generation Z Goes to College."


In this episode, Meghan discusses strategies for creating content that resonates with Gen Z audiences in higher education marketing. She shares insights on Gen Z's skepticism of institutions, their content preferences, and effective approaches for colleges to connect with this generation.

Key Takeaways:

  • Gen Z's skepticism of higher education stems from informed consumerism and a desire for worthwhile investments of time and money

  • Short-form, personalized, and authentic content tends to resonate most with Gen Z audiences

  • Content should showcase real student experiences and impact rather than focusing solely on institutional achievements

  • Episodic content and "day in the life" videos can effectively engage prospective students

  • Colleges should create content that bridges multiple audience segments, including current students, prospective students, and alumni

  • High-production commercials may resonate more with alumni than prospective students

  • User-generated and authentic "man on the street" style content can be highly effective for connecting with Gen Z

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