My guests today are Ashley Budd and Dayana Kibilds, co-authors of "Mailed It: A Guide to Crafting Emails that Build Relationships and Get Results." Ashley is a digital strategy expert at Cornell University, while Dayana is a strategist and researcher at Ology, an agency in the higher ed space.

In this episode, Ashley and Dayana discuss their new book "Mailed It" and share insights on effective email marketing strategies for higher education. They provide practical tips on crafting emails that engage readers and drive results.

Key Takeaways:

• Focus on the reader's needs and meet them where they are

• Use simple language and shorter sentences in emails

• Leverage the "F" reading pattern to place key information where readers will see it

• Test different email styles and formats to convince stakeholders of new approaches

• Treat email more like a conversation than an academic thesis

Strategies and Examples Discussed:

• Using polls and pop culture references to build relationships with readers

• Implementing the "F" email method for better readability

• Sending "breakup" emails to re-engage unresponsive contacts

• A/B testing different email styles to demonstrate effectiveness

Book Information:

• Title: "Mailed It! A Guide to Crafting Emails that Build Relationships and Get Results"

• Get on the book list: https://emailbook.co/

• Available at: emailbook.co, Amazon, Barnes & Noble, Bookshop.org, and independent bookstores

Connect With Ashley:

• LinkedIn: https://www.linkedin.com/in/ashleybudd/

• Website: https://ashleybudd.com/

Connect With Dayana:

• LinkedIn: https://www.linkedin.com/in/dayanakibilds/

• Website: https://kibilds.co/

Connect With John:

• LinkedIn: https://www.linkedin.com/in/johnazoni

• Website: https://unveild.tv

• Newsletter: https://unveild.tv/newsletter

My guests today are Ashley Budd and Dayana Kibilds. Ashley is the director of marketing operations at Cornell University. Day is a strategist at Ologie which is a marketing and branding agency focused on educational institutions.

Ashley and Day are co-authors of a new book that is forthcoming about emails. Writing effective emails that people actually want to read and respond to and take action from. If you’ve ever wanted to know how to optimize your institution’s email newsletter to alumni, or emails to prospective students… and how to meet those people where they’re at with empathy and personality and clarity… You’ve come to the right place.

In this episode we talk about:

-An actionable template for writing everyday emails that get results based on the F Email method.

-The importance of Writing in a conversational tone.. Even if you’re an ivy league university.

-Personalizing email communications based on where recipients are in your funnel

-How actually upping the frequency of newsletter communications can actually improve your results… counter to the popular belief that we don’t want to bug people.

-Building trust with your email recipients and not breaking that trust with gimmicks