#37 - Higher Ed Marketing In a Skills-Based-Economy

My guest today is Eric Stoller, VP of Digital at Territorium. In this episode we discuss the value of higher education in a skills-based economy and how colleges need to better connect the dots for students between their education and employability after graduation.

Key takeaways:

Why a skills-based focus is important for communicating value to today's students and adult learners.

The limitations of traditional transcripts and resumes in showing competencies.

How digital credentials like badges and micro-credentials allow for skills verification.

The need for colleges to directly bridge the gap between learning and employment.

Why the story of higher ed needs to show career pathways, not just promote campus amenities and experiences.

Practical ways colleges can add skills-based messaging to their marketing.

Connect with Eric:

Website: https://territorium.com/en/

Email: eric@territorium.com

Connect with John:

LinkedIn: https://www.linkedin.com/in/johnazoni

Learn more about UNVEILD: https://www.unveild.tv

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