John Azoni 6/1/23 John Azoni 6/1/23

Seth Odell from Kanahoma

My guest today is Seth Odell. Seth has a solid background in higher ed marketing and producing great results for the institutions he’s worked at. He brings that expertise to his company, Kanahoma - a boutique education marketing agency based in San Diego, California. Founded in 2020, they serve colleges and universities from across the country, as well as K-12 organizations, and education technology and service providers.

In this episode we talk about a lot of things, but we zero in on Kanahoma’s unique process for finding great stories to tell. They have kind of a white glove, done for you approach to this with the schools they work with and it’s pretty in great… and the great thing is you can take this approach and make it work for you. Do it as is, or simplify it.. But it’s a great way to go about cataloging great student and alumni content at scale. That’s the key here.. At scale.