#40 - The World's Largest Focus Group: Tapping into Social Listening for Higher Ed Storytelling

My guest today is Liz Gross, founder and CEO of Campus Sonar. In this episode we discuss using social listening to inform higher ed storytelling and strategy.

Key takeaways:

The importance of listening to your audience's narratives and addressing misperceptions through strategic storytelling.

Using social listening to identify insights for strategic initiatives like enrollment, program development, reputation management, and more.

Leveraging niche online communities like Reddit and YouTube to get an authentic pulse on brand perception.

Conducting an internal social listening audit to align decentralized campus storytellers.

Thinking beyond vanity metrics by using qualitative and quantitative listening data.

Connect with Liz:

Twitter: https://twitter.com/lizgross144

LinkedIn: https://www.linkedin.com/in/lizgross/

Campus Sonar: https://www.campussonar.com/

Connect with John:

LinkedIn: https://www.linkedin.com/in/johnazoni

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