#36 - Marketing to Adult Students w/ Shane Baglini, Director of Marketing & Recruitment, Muhlenberg College

My guest today is Shane Baglini, Senior Director of Marketing and Recruitment at Muhlenberg College's Division of Graduate and Continuing Education. In this episode we discuss strategies for marketing to and recruiting adult learners.

Key takeaways:

Adult learners often come back to school to overcome challenges and achieve personal goals. Marketers should address their anxiety and emphasize how your programs can help them reach their goals.

Tell authentic stories of real adult learners who overcame obstacles. This builds trust and helps prospective students see themselves succeeding.

Simplify your video production. Huge crews and setups feel intimidating and inauthentic to students. Prioritize intimacy and connection.

Survey students who don't enroll to understand pain points in your messaging or programs. Use feedback to improve your differentiation.

Scripts should feel natural, not grandiose. Focus on personal connections and specific student personas.

Connect with Shane:

Twitter: https://twitter.com/Shane_Baglini

LinkedIn: https://www.linkedin.com/in/shanebaglini

Connect with John:

LinkedIn: https://www.linkedin.com/in/johnazoni

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