John Azoni John Azoni

#86 - The Hidden Costs of Higher Ed Social Media (And How to Plan for Them)

In this episode, John Azoni chats with Maya Demiskevich, a higher ed CMO, marketing strategist, and social media consultant. Maya shares how she overcame imposter syndrome and fear of judgment to start posting on LinkedIn—an intentional decision that changed the trajectory of her career. Since then, she’s presented at over 10 higher ed conferences, landed podcast features (including this one!), and built a thriving community.

John and Maya dive into the mindset shift that helped her start creating, how she balances LinkedIn content with a busy life, and the power of staying curious and authentic online. They also explore Maya’s entrepreneurial ventures—from a food business to higher ed analytics—and how experimentation fuels her creativity.

Whether you’re trying to grow your LinkedIn presence or find the courage to start sharing, Maya’s story will inspire you to take the leap.

Key Takeaways:

  • Start Before You’re Ready: Maya started posting on LinkedIn just two years ago by putting aside perfectionism and focusing on curiosity.

  • Let Go of Imposter Syndrome: You don’t have to be the expert in everything to contribute meaningfully. Share what you know.

  • Consistency Is Personal: Maya posts when inspiration strikes, proving that you don’t need a rigid schedule to grow your presence.

  • Career Growth Through Visibility: From speaking at AMA to podcast invites, visibility on LinkedIn has led to real-world opportunities.

  • Entrepreneurial Spirit: Maya shares how trying new things—from vegan snacks to social media analytics—has helped her stay engaged and creative.

  • Balancing it All: With a full-time job, side businesses, and a family, Maya explains how collaboration with her entrepreneurial husband makes it all work.

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