EP 30 - How to Not Be Boring and Capture Attention On Social Media

My guest today is Mike Richeson.

Mike is the founder of a video production company called Homestead Production and they work with clients in a variety of industries. Don’t waste your time trying to Google Homestead Production because they don’t have a website and as you’ll learn in this episode, that’s a strategic choice. In addition to being a talented video content creator mike is a very talented marketer and thought leader in the content creation space.

In this episode you'll learn:

- How building a b-roll library is essential to get the most out of your content marketing and social media efforts

- How your content is just a blip on the radar when someone is scrolling, and the importance of capturing attention.

- Learn about pattern interruptions. What makes a good one and why gimmicky ones are dumb.

- What to do if you are overwhelmed. Overwhelmed with content creation, social media, keeping up with the algorithms.. All that.. Mike is going to say something in here that might set you free a bit, and give you permission to go against the traditional social media advice.

- The importance of storytelling to not stay top of mind but as mike puts it “buried in their hearts”