#45 - Centralizing Higher Ed Marketing? How One School is Making it Work

My guest today is Nate Jorgensen, Senior Director of Academic Marketing and Communications at Miami University in Ohio. In this episode we discuss Miami's storytelling initiatives, including their Major Insight podcast, and strategies for centralizing university marketing.

Key takeaways:

Miami's Major Insight podcast features raw, authentic conversations between students about their college experiences and advice. This helps build trust and connection with prospective students.

Let your podcast hosts have natural conversations without constant brand mentions. Focus on helpful stories and content.

Centralizing university marketing can cause friction with individual colleges and programs. Take time to listen to concerns and find ways to collaborate.

Develop a strategy for the centralized team to specifically assist colleges in the student recruitment yield cycle. Provide value in this key phase.

Leverage existing student content like the podcast across multiple platforms and uses. Repackage audio clips, transcripts, etc.

Connect with Nate:

LinkedIn: https://www.linkedin.com/in/jorgensennate/

Connect with Miami University:

https://miamioh.edu/

Connect with John:

LinkedIn: https://www.linkedin.com/in/johnazoni

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