John Azoni John Azoni

#89 - Growing Your Influence with Short-Form Video on Social Media

In this conversation, John Azoni and Rob Clark discuss the evolution of Rob's family brand on social media, the impact of COVID on their career paths, and insights from Rob's new book on social media success. They explore the importance of storytelling, audience engagement, and the balance between quantity and quality in content creation. In this conversation, Rob Clark and John Azoni discuss the unpredictable nature of content success on social media, particularly in the context of higher education marketing. They emphasize the importance of balancing quality and quantity in content creation, understanding trends without losing brand identity, and defining success in social media efforts. The discussion also highlights the need for consistent content creation and the evolving role of social media in marketing strategies for universities.

Key takeaways:

  1. One video can change everything—you don’t need a massive following if one strong piece hits the right audience.

  2. Quantity leads to quality—consistent output is key to learning what resonates and gaining traction.

  3. Shares matter most—likes are nice, but shares drive real reach and impact.

  4. Organic content is your testing ground—see what works before investing in ads.

  5. The future of marketing is social—Rob predicts social media teams will be the marketing teams within 5 years.

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