EP 28 - Earned Media and the Power of Student Success Stories

My guest today is Lauren Keane.

Lauren is the Associate Vice President of Communications at Southern New Hampshire University and she wrote a fabulous article for Inside Higher Education called “harnessing the power of student stories.”

In this episode we turn our attention to getting media exposure with your content and how student success stories in particular are appealing to media outlets.

In particular we cover:

-Building a story pipeline - how to create a system where students are self-submitting stories

-putting students first over your institution in your story

-pitching to media outlets and how to make it easy for them to feature your story

-some great examples of how SNHU got tons of exposure

-A bunch more stuff