In this conversation, John Azoni and Rob Clark discuss the evolution of Rob's family brand on social media, the impact of COVID on their career paths, and insights from Rob's new book on social media success. They explore the importance of storytelling, audience engagement, and the balance between quantity and quality in content creation. In this conversation, Rob Clark and John Azoni discuss the unpredictable nature of content success on social media, particularly in the context of higher education marketing. They emphasize the importance of balancing quality and quantity in content creation, understanding trends without losing brand identity, and defining success in social media efforts. The discussion also highlights the need for consistent content creation and the evolving role of social media in marketing strategies for universities.

Key takeaways:

1. One video can change everything—you don’t need a massive following if one strong piece hits the right audience.

2. Quantity leads to quality—consistent output is key to learning what resonates and gaining traction.

3. Shares matter most—likes are nice, but shares drive real reach and impact.

4. Organic content is your testing ground—see what works before investing in ads.

5. The future of marketing is social—Rob predicts social media teams will be the marketing teams within 5 years.
   

Links:

• Connect with Rob Clark on LinkedIn 

• Link to book referenced in episode: Growing Your Influence by Rob Clark 

• Learn more about UNVEILD: https://unveild.tv

• Subscribe to the Higher Ed Storytelling Newsletter: https://unveild.tv/newsletter

• Watch podcast episodes on YouTube: Higher Ed Storytelling on YouTube

My guest today is Andrew Cassel. Andrew is the Senior Social Strategist at Middlebury College in the beautiful state of Vermont. He’s heads up all of Middlebury’s social media strategy and execution and he’s here to tell us what’s working for Middlebury, what hasn’t worked so well. Now if the idea of using Tumblr and Pinterest is your college marketing strategy sounds odd, you’ll want to keep listening. Andrew employs some non-mainstream platforms into Middlebury’s strategy and has interesting reasons for doing so.

My guest today is Rob Clark. Rob and his family are social media sensations known as “that tall family” and you guessed it, they are all very tall individuals. They post mostly funny takes on being tall and have amassed quite a following. As of today they have about 2.5 million followers across all their social media platforms.. 2.6 billion views. And Rob is here to share with us The incredible reach and influence that short form vertical videos can have on your school’s marketing. And I know there are a lot of schools out there like “ehhh should we get on tik tok? I don’t know.. It’s a whole other platform and we don’t want to do choreographed dances…” Well i’m here to tell you, or rather Rob is here to tell you that getting started with these short vertical videos for tik tok, instagram reels and youtube shorts is easier than you think and can grow your school’s brand faster than you think.