Program Overview Videos That Help Prospective Students Picture Themselves in Your Program.
Market new and existing offerings with video assets built for your website, email, social media, and paid campaigns.
When University of Chicago was launching their new Masters in Applied AI program, they didn’t just need a one-off video. They needed a whole ecosystem.
So we turned one shoot day into 16 total video assets to be used across the entire funnel.
The Full Package - 8 Unique videos per program, 16 total Assets:
1x main video (2-4 minutes)
1x 30-second cutdown
1x 15-second cutdown
5x FAQ-focused topical videos (up to 2 minutes)
Plus videos formatted horizontally and vertically resulting in 16 total video assets per package.
Here’s what that looked like for UChicago and how you could use similar videos in your own marketing:
Main Video
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This is your main flagship asset in the package that will do the heavy lifting.
Publish on Youtube in a relevant playlist
Embed on a program landing page
Embed in email nurture sequences to prospective journalism students
30-Second Cutdown
15-Second Cutdown
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These are designed primarily for paid ads but can also be used in emails, social media campaigns, or anywhere where a quick, polished, high-level message is needed.
Topical Videos
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Think of these like messaging wild cards. They can be used to talk about things like niche aspects of the program, internship opportunities, belonging, affordability — you name it, we’ll design an interview question to capture it. These are perfect for delivering to admissions counselors to help answer questions, embedding in email nurture sequences, or populating YouTube playlists so they show up as answers in AI search results.
Verticals
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Use these on short-form platforms like Instagram, TikTok, and YouTube Shorts.
Pricing
10 Program Packages - $90,000 ($9,000/program)
Filmed over the course of 10 production days. 80 unique videos formatted horizontally and vertically (160 total video assets), delivered at a steady cadence throughout the year.
5-Program Packages - $47,500 ($9,500/program)
Filmed over 5 production days. 40 unique videos formatted horizontally and vertically (80 total video assets), delivered at a steady cadence.
1-Program Package — $9,900
One day of production capturing interviews and b-roll for one program. 8 unique videos all delivered horizontally and vertically (16 total video assets). Great if you want to test the model before committing to a larger engagement or just take it one program at a time.
Next Step: Book a 20-minute Walkthrough
We'll walk you through a full sample package and answer any questions about fit. 20 minutes, no pressure.