Podcast episode #10 - The Enrollment Cliff, Clarifying Your Message and Leading With Storytelling - With Dr. Carrie Phillips, CMO at University of Arkansas - Little Rock

Well folks we’ve got a big ‘ol enrollment dropoff coming as I’m quite sure you’ve heard about. So what can you do now to mitigate the effects of this “enrollment cliff” from where you sit in the marketing department? I’ll give you a hint, it comes down to the importance of branding, clarifying your school’s message and telling human stories that allow others to see behind the curtain of someone’s experience with your school so they can relate to their story on an emotional level.

My guest today is none other than University of Arkansas LIttle Rock CMO, Dr. Carrie Phillips… whose whole dissertation for her PHD was centered around marketing strategies to address the predicted enrollment cliff. I’ve followed Carrie’s work for a while now and really respect and appreciate the content she puts out and the thoughtfulness with which speaks truth and value into the higher ed conversation. I think you’ll really love what she has to say about what’s going on at UA little rock under her leadership.