#18 - Fundraising: How Storytelling Helped Achieve a Single Gift of $27.1 Million - and More With Tammy Zonker of Fundraising Transformed

Emotions drive outcomes. That’s why vulnerability is at the heart of successfully getting people to take the action you want them to take. This is true in marketing, this is true in parenting, this is true in so many areas of life, and it’s especially true in fundraising. Vulnerability breaks down walls quicker than anything and the fast track to vulnerability and emotions is human-centered storytelling. That’s why I’ve got my friend and former colleague and renowned fundraising expert with us today to talk more about that - Tammy Zonker. 

Tammy is a wonderful human being whose work I’ve followed for over a decade now. She is the founder of Fundraising Transformed, an organization that helps nonprofits drive intentional change by transforming their fundraising so they can transform the world. And guess what.. The stuff we talk about in this episode applies directly to the higher ed space.

In this episode we talk about storytelling, building relationships, building community as a fundraising strategy and Tammy shares with us the captivating story of how she helped raise a single gift of 27.1 million dollars.