My guest today is Raffi Der Simonian. He’s the VP and Chief Strategy Officer at ERI, a digital storytelling company making web experiences, apps and marketing strategies that advance your mission, and they do a lot of work with colleges and universities. But before ERI was associated with Raffi’s name he was with a previous company that spearheaded this video for Harvard Business School.

In this video, a Harvard professor leads the class through a challenging case study conversation. This video went viral with over 11 Million views as of posting this. In this episode we take you behind the scenes of the video, how it came together, and why it resonated so well.

In this episode we’re talking to Emily Richwine, Senior Creative Director at Purdue University. Emily is one of the people responsible for Purdue’s brand success. She leads a team of super talented storytellers, which we talk about.. We talk about their recognition by Fast Company and what is in the dna of a brand like that, and we also talk about their recent viral ad campaign called “Whatever You Can Imagine”.

If you're looking for super practical, tactical tips on executing your social media marketing strategy, or developing a strategy in the first place, you'll love this episode.

My guest today is Hannah Acosta.

Hannah is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past 4 years, Hannah has grown her department by over 340%, and has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape.

She has worked with multiple colleges and college admissions teams to help them build predictable marketing systems and content that consistently delivers results.