John Azoni John Azoni

#89 - Growing Your Influence with Short-Form Video on Social Media

In this conversation, John Azoni and Rob Clark discuss the evolution of Rob's family brand on social media, the impact of COVID on their career paths, and insights from Rob's new book on social media success. They explore the importance of storytelling, audience engagement, and the balance between quantity and quality in content creation. In this conversation, Rob Clark and John Azoni discuss the unpredictable nature of content success on social media, particularly in the context of higher education marketing. They emphasize the importance of balancing quality and quantity in content creation, understanding trends without losing brand identity, and defining success in social media efforts. The discussion also highlights the need for consistent content creation and the evolving role of social media in marketing strategies for universities.

Key takeaways:

  1. One video can change everything—you don’t need a massive following if one strong piece hits the right audience.

  2. Quantity leads to quality—consistent output is key to learning what resonates and gaining traction.

  3. Shares matter most—likes are nice, but shares drive real reach and impact.

  4. Organic content is your testing ground—see what works before investing in ads.

  5. The future of marketing is social—Rob predicts social media teams will be the marketing teams within 5 years.

Links:

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John Azoni John Azoni

#17 - How Harvard Business School went viral with a simple video that any college can replicate - with raffi der simonian

My guest today is Raffi Der Simonian. He’s the VP and Chief Strategy Officer at ERI, a digital storytelling company making web experiences, apps and marketing strategies that advance your mission, and they do a lot of work with colleges and universities. But before ERI was associated with Raffi’s name he was with a previous company that spearheaded this video for Harvard Business School.

In this video, a Harvard professor leads the class through a challenging case study conversation. This video went viral with over 11 Million views as of posting this. In this episode we take you behind the scenes of the video, how it came together, and why it resonated so well.

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John Azoni John Azoni

#16 - behind the scenes of purdue’s remarkable storytelling strategy w/ senior creative director, emily richwine

In this episode we’re talking to Emily Richwine, Senior Creative Director at Purdue University. Emily is one of the people responsible for Purdue’s brand success. She leads a team of super talented storytellers, which we talk about.. We talk about their recognition by Fast Company and what is in the dna of a brand like that, and we also talk about their recent viral ad campaign called “Whatever You Can Imagine”.

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John Azoni John Azoni

#15 - Attract New Passionate Students Through Social Media with Hannah Acosta of Ugly Mug Marketing

If you're looking for super practical, tactical tips on executing your social media marketing strategy, or developing a strategy in the first place, you'll love this episode.

My guest today is Hannah Acosta.

Hannah is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past 4 years, Hannah has grown her department by over 340%, and has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape.

She has worked with multiple colleges and college admissions teams to help them build predictable marketing systems and content that consistently delivers results.

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